Crash Course in Marketing

When ever people ask me about promoting my book, I always tell them it's been a crash course in marketing. This was again true this weekend at the book signing. I needed way more signs at my table. People had no idea what I was selling, and when they did walk over, they thought I was selling a cookbook. And when they went to buy it, they were surprised at how inexpensive it is. So next time, I am going to have signs, pirate paraphenilia (sp?) and possibly some set pieces from my launch party just to make it more appealing and interesting. I will say, the people watching at the farmers market made the time go by so fast! In bookstores, I usually just stare at a wall of books.